Before you can market effectively, you need to know exactly who you're marketing to. Your ideal customers are freelancers and small business owners who regularly create professional documents.
Business consultants, marketing consultants, IT consultants who need to send professional proposals and contracts to clients regularly.
Developers, designers, writers, and other skilled professionals who work on a project basis and need NDAs, SOWs, and invoices.
People running their own small businesses or side projects who need professional documentation but don't have time to create it from scratch.
Teams of 1-5 people who need consistent, professional documents for client work.
Understanding what frustrates your audience helps you position your solution effectively:
- Time waste: Spending hours creating proposals and contracts from scratch
- Legal concerns: Worrying about missing important clauses in NDAs and contracts
- Inconsistency: Documents that look different every time, appearing unprofessional
- Delayed payments: Not having proper invoicing systems leading to cash flow issues
- Professionalism: Looking amateur with poorly formatted documents
Your target audience is actively searching for solutions. Common search queries include:
- "How to write a freelance proposal"
- "Freelance contract template"
- "AI proposal generator"
- "Invoice template for freelancers"
- "NDA template for contractors"
- "Statement of work example"
- "Professional proposal software"
By creating content that answers these searches, you position yourself as the solution they're looking for.
Develop 2-3 detailed personas representing your ideal customers. Include:
- Demographics (age, location, industry)
- Goals and motivations
- Challenges and frustrations
- Where they spend time online
- What content they consume
This helps you tailor your messaging and choose the right marketing channels.