SEO stands for Search Engine Optimization. It's the practice of making your website appear higher in Google search results when people search for things related to your product. For example, when someone searches "AI proposal generator" or "freelance contract template," you want your site to show up on the first page.
According to recent data, the first page of Google captures over 90% of all search traffic, with the top three results receiving the majority of clicks. If your site doesn't appear on page one, you're essentially invisible to potential customers who are actively searching for solutions like yours.
Search engines like Google use automated programs called "crawlers" or "bots" that constantly browse the internet, reading every webpage they can find. They analyze the content, structure, and links on each page to understand what it's about. Then, when someone searches for something, Google uses complex algorithms to decide which pages are most relevant and trustworthy for that search query.
Making sure your website is built in a way that search engines can easily read and understand. This includes things like page speed, mobile-friendliness, proper HTML structure, and having a sitemap.
Optimizing the content on each page to match what people are searching for. This includes using the right keywords in your titles, headings, and content, writing helpful descriptions, and structuring your content logically.
Building your website's authority and reputation through external signals, primarily backlinks (when other websites link to yours). The more high-quality websites that link to you, the more Google trusts that your content is valuable.
Start by identifying the keywords your target audience is searching for. Use free tools like Google Search Console and Ubersuggest to find relevant keywords with good search volume and low competition.
Then, create high-quality content that genuinely helps people solve their problems. Google's algorithms are sophisticated enough to recognize and reward truly helpful content.
- Set up Google Search Console for your website
- Research keywords related to your business
- Optimize your existing pages with target keywords
- Create new content targeting specific search queries
- Build internal links between related pages