Conversion optimization means getting more of your website visitors to take desired actions—signing up, upgrading to paid, or completing a purchase. Even small improvements in conversion rate can dramatically increase revenue.
For example, if you have 1,000 monthly visitors and a 2% signup rate, you get 20 signups. Improving to 4% doubles that to 40 signups—with the same traffic.
Your current funnel likely looks like this:
Homepage → Dashboard → Generate Document → Upgrade Prompt → Payment
At each step, some people drop off. Your goal is to reduce drop-off at every stage.
People trust what others say more than what you say about yourself. Add:
Testimonials
Get quotes from early users. Even if you have to give free Pro accounts to get them, it's worth it. Display them prominently on your homepage and pricing page.
Usage Statistics
- "X documents generated this month"
- "Trusted by freelancers in X countries"
- "Avg. time saved: 45 minutes per document"
Logos
If any recognizable companies or publications have mentioned you, display their logos.
Your homepage headline is the first thing visitors see. Make it specific and benefit-focused:
Weak: "Professional Documents in Seconds"
Better: "Generate Proposals, Contracts & Invoices in 60 Seconds (Not 60 Minutes)"
Weak: "AI Document Generation"
Better: "Stop Spending Hours on Paperwork. Let AI Write Your Documents."
Include specific time or money savings when possible.
You offer 3 free documents—that's good. Make it more prominent:
- Add "Try it free - no credit card required" to your main CTA
- Show exactly what they get (3 documents, all types except Pro features)
- Add a progress indicator showing how many free documents they have left
Every extra step or required field reduces conversions. Audit your signup flow:
- Can users try the product before creating an account?
- Do you ask for only essential information?
- Is the first document generation experience smooth?
When someone is about to leave your site, show a popup offering value:
- "Wait! Get our free proposal template before you go"
- Captures email even if they don't sign up yet
- Gives you another chance to convert them later
Urgency encourages action, but don't be manipulative:
Good urgency:
- "Limited-time discount for new users"
- "Only 2 free documents remaining"
- "Pro features unlock 3 more document types"
Bad urgency:
- Fake countdown timers
- "Only 3 spots left" when it's not true
- Pressure tactics
Make it crystal clear what each plan includes:
- Use a comparison table
- Highlight the most popular plan
- Show annual pricing savings
- Include FAQ section addressing common objections
Test one change at a time to see what works:
- Different headlines
- CTA button colors and text
- Pricing display (monthly vs. annual first)
- Testimonial placement
Use Google Optimize (free) or similar tools to run tests.
Avoid these mistakes:
Slow page load times: If your site takes more than 3 seconds to load, you're losing visitors. Optimize images and code.
Unclear CTAs: Every page should have one clear next step. Don't give too many options.
No mobile optimization: Over 50% of traffic is mobile. Your site must work perfectly on phones.
Hidden pricing: Don't make people hunt for pricing information. Be transparent.
Too many form fields: Only ask for what you absolutely need. Every field reduces conversions by ~5%.
Track these metrics:
- Homepage → Signup: What percentage of homepage visitors create an account?
- Signup → First Document: Do new users successfully generate their first document?
- Free → Paid: What percentage of free users upgrade to Pro?
- Pricing Page → Purchase: How many people who view pricing actually buy?
Use Google Analytics and your built-in Manus analytics to track these funnels.
1. Add 2-3 testimonials to your homepage
2. Make your free trial more prominent in the header
3. Add an exit-intent popup with a lead magnet
4. Simplify your signup form (remove any non-essential fields)
5. Add a "What you get" checklist to your pricing page
Start with these, measure the results, then iterate based on data.
Conversion optimization is an ongoing process, not a one-time fix. Make small improvements consistently, and they compound over time into significant revenue increases.